Pinnacle Imports

My friend Craig tirelessly hocks wine for Pinnacle Imports, a local distributor. They sell wonderful wines and even though I am not part of their target sales audience, they always offer warm welcomes when I show up to their tastings.


THE WORLD TOUR was a fun and amazing event at Union Cafe. We enjoyed delicious wines from all over the world and got a chance to meet the winemakers. The event was a huge success. I developed everything on this project, from the imagery to the copy. I am especially proud of the copy here because it was informative, but in a clever way. There was a small issue with the title, To Bordeaux and Beyond since there was only going to be one bordeaux. But it was catchy and I fought to keep it. All the imagery was based on the world as an unidentified planet, not necessarily Earth even though it was my first idea. And of course, I had to include the little French man sailing through the universe on his bicycle leaving a trail of wine and grapes.



TURNING WINE INTO WATER was Pinnacle's efforts to help the victims of Hurricane Katrina. This logo was placed on shelf "talkers" (also known as tags) that informed buyers proceeds were going to buy water for Katrina victims. Different shades of blues and greens were used to keep it fresh, like water. The font was chosen for its aquatic characteristics.