DeLaSalle Education Center

The DeLaSalle Education Center is a private alternative school in Kansas City, Missouri. This piece is an "end of year" appeal sent to the school's patrons and supporters for financial support.

Although this was being sent out to "adults", I wanted this piece to connect with the students, especially Rasheed. If my face was going to be on a promotional piece, I would want it to look cool and not stale or stuffy. The image is gritty and I pulled out phrases from Rasheed's essay (back of mailer) that really spoke to me.